With this campaign, Sancrispino won Best Social Media Campaign at the Vini&Consumi Awards 2024, organized by Tespi Mediagroup, which recognizes the efforts of wineries that have excelled in creating and executing marketing, communication, and product activities throughout 2023.
2022-23-24in collaboration with LDB Advertising
Digital Identity Sancripsino
Finding a strong and fresh visual language to tell the story of a wine brand that is often tied to stereotypes and preconceived notions.
Project Challenge
Goals
Sancrispino is an Italian company that sells wine in brik, founded as a cooperative by 5,000 families.
Although online communication was already underway, there was a need to adopt a more concrete and modern language, better suited to the social media environment.
Design Approach
After a thorough benchmark analysis against competitors, we aimed to develop a strategy that would make the brand feel younger and lighter in its communication.
We selected a color palette that referenced the product lines and used modern fonts, both condensed and script, to achieve a precise yet broad reach. We also explored the option of a grunge texture to reflect the modern character of the brand. The entire visual aesthetic aligns with the content of the columns, navigating between the company’s values and products, with a fresh, youthful tone of voice.
