2021Brand Identity
INcentro Cultural Association
Designing a logo for a cultural association whose core values are inclusion, innovation, and culture.

Project Challenge

Goals

The IN CENTRO project officially started in February 2022, born from the idea of 7 young women who wanted to create an association that reflects their ideals. The core values of the project are three: inclusion, innovation, and culture.

The logo had to be fresh, adaptable, and the girls needed to feel represented by it.

Design Approach

The name of the association was already decided, so starting from the naming, it was possible to play with the word ‘IN’ or focus on the thematic areas that would be addressed. The goal of conveying the value of inclusion was clear, so from the very beginning, we looked for a way to incorporate inclusive language into the logo. The schwa, the asterisk, the x? Thus, several graphic approaches were proposed. The logo also aimed to be fresh and impactful.   

The Solution

Objective

The symbol of the asterisk made up of 3 arrows was chosen, representing the three themes the association will focus on. The color palette is vibrant and bright, reflecting the essence of the project. The font choice for the logo is an uppercase script to highlight the associative, participatory, and human character that defines every grassroots initiative.

Following the logo, a coordinated visual identity was developed. Guided by the core colors, three fresh and impactful secondary colors were selected. The typography for both online and offline communication is modern, yet focused on readability and understanding of the topics at hand.

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