Goals
Project Challenge
Design Approach
Dopo un’approfondita ricerca nel mondo dell’architettura, ho sviluppato diverse proposte mirando a una soluzione minimalista e diretta. Tra le varie elaborazioni, emergono ora le tre più incisive.
NXT is a program of MAXXI, the National Museum of 21st Century Arts, launched in 2023.
Four young designers were mentored by experts to create a temporary installation in front of MAXXI L’Aquila. This installation was part of the museum’s summer program, providing visitors and the local community with a space for relaxation while presenting new ideas about public space.
The Solution
After extensive research in the field of architecture, I developed several proposals, aiming for a minimalist and direct solution. Among the various designs, three emerged as the most impactful.
Simple sans-serif fonts were chosen to connect the design to the world of architecture. The idea of “new” and “next” was explored, combining these themes in the first proposal with a familiar element from the digital world. In the icons, the concept of progress is represented by a play symbol followed by a small bar, inspired by the idea of a story continuing like a Spotify playlist or a YouTube video. We deliberately positioned the X and T in different directions to express a non-linear vision, breaking away from traditional reading patterns.
The chosen proposal is the first one, which will later be animated.
